Insite

Personal Branding Training

Personal Branding Training: For people generally, Personal Branding can mean many things. For some, its same as image building, for few others, its being active in social media, the no of ‘likes’ and appreciation they receive, and still many don’t have a clue for what it is.

Course overview

Insite experiences delight in being able to describe Personal Branding in many of its own ways. Some of the ways we explain Personal Branding is as below:

A crucial question. How seriously are you considered in your workplace? Are you someone who feels mostly ignored, mostly liked or ‘taken seriously’ by colleagues, peers, superiors and subordinates?

Our behaviours and approach to a variety of workplace situations are influenced by our conditioning, which we call ‘scripts’. Different societies confirm to different norms of thinking and behavioural patterns. For example, most of societies confirming to Asian culture exhibit a highly ‘passive’ pattern of behaviour while European cultures patronize a comparatively more straight forward and transparent attitude. Whatsoever maybe the conditioning one has been subject to, the below questions become important when you decide to focus your Branding more consciously:

•  Are you currently being able to garner utmost trust among your colleagues and stakeholders?
•  Are you freely being able to add value to them?
•  Are you comfortable in expressing your views and opinions without any sense of guilt and apprehension?
•  Do people at work listen to you when you talk?
•  Do you feel Respected and ‘Visible’ at workplace?

If you can say ‘YES’ to all the above questions, it means You Are Taken Seriously. It means you’ve a great Branding. From our own observations and experience, not too many people could confidently say Yes to all the above questions.

Another way of looking at Personal Branding is..the Celebration of One’s Uniqueness. All of us are Unique, because, we are ‘wired’ differently from everyone else. Even identical twins are wired differently. Doing something deliberately to enhance, improve and ADD VALUE to society at large, to our teams, organization and family means, Personal Branding. Here, the key words are ‘Uniqueness’ and ‘Adding Value’. Simply put, Personal Branding means:

The Combination of Our:

•  Innate Talents
•  Passions
•  Gifts
•  Strengths coupled with
•  An Established Purpose in Life!!

A third simple way of describing Branding is ‘What People Say About You After You Left the Room’ – Jeff Bezos

If one reacts to the above question with an “I don’t think I care”. It may end up with customers not caring anymore about giving any work or business. Personal Branding insits ‘One Cares’.

What do our participants learn?

Learn that Branding is about identifying our Uniqueness and finding ways to Add Value to people around us, because one needn’t worry about Visibility when building a reputation for adding value. Someone who adds value can’t be ignored.

Becoming the ‘Alpha’: Learn that Authenticity is a critical attitude to create a great Branding. Branding doesn’t rely on how much one is ‘liked’ but rather how much one is taken seriously at workplace. Practicing Authenticity helps one to be taken seriously.

Authenticity also means, like-ability must be compromised at times to achieve being taken seriously Applying the 5 Elements of Personal Branding:

•  Believing in The Self
•  Discovering The Self
•  Re-Inventing The Self
•  Building The Self and
•  Being The Self

Adding Value: Learn what ‘White Spaces’ are? Learning to identify white spaces applying practical tools within the sphere of one’s own functions and walking them.

Visibility: How could one practice authentic means to gain more visibility within the organization?

Not to forget, ‘If You’re Not a Brand, You’re a Commodity.’